![]() ![]() Phil Hayes, Wine Consultant at the Orlando store on Orange Avenue, thinks that at least 2/3 of the guests who sample wines from their WineStation end up loving what they try so much that they purchase at least one bottle. Sometimes, customers will take home a bottle that they wouldn’t ordinarily have chosen, had they not been able to sample it first.” According to Maille, the average number of featured bottles sold used to be 60-70, but has since jumped to over 100 since the WineStation was installed. in Lake Buena Vista says, “The WineStation machines are a way to get people to try new things. ABC has also brought several of their in-store Wine Consultants onto the social media platform Twitter to increase relationships with their customers, allowing for 24 hour guest service by answering questions, providing product information and giving updates on new wines in their local stores.Īrthur Maille, a Wine Consultant at ABC Fine Wine & Spirits on Apopka-Vineland Rd. With 143 total stores in Florida, 70 of ABC Fine Wine & Spirit’s stores have recently been remodeled or are in the process of being remodeled and now feature Napa Technology’s WineStation machines-a taste testing machine that allows guests in the store to taste a sample from a selection of wines at no cost while they’re shopping. The Bottlecapps team also offers e-commerce website design and development, in-store digital signage, marketing services, supplier campaign programming, and rewards programs to their current retail partners on a low flat-rate model - "MORE SALES, LESS FEES".…Continues to Enhance Wine Buying ExperienceĪBC Fine Wine & Spirits now uses in-store and on-line tools to enhance the wine buying experience for its customers, from “try before you buy” wine stations to wine consultants making personal recommendations for new favorites on Twitter. ![]() The app is now offered statewide.īottlecapps is the fastest-growing liquor store app developer in the industry with a North American reach that extends across 1,000+ retail locations in 38 U.S. We're happy to see how the app is bringing new guests into the ABC experience and everything we offer."ĪBC is now poised to offer on-demand shopping and direct-to-door delivery of all of their beer, wine and spirits - making party planning, event hosting, and overall enjoyment that much easier for the over 8 million Floridians they serve today. "Bottlecapps lived up to its reputation as a great partner and worked closely with our team to build an app that immediately offered a better guest experience for our online shoppers. Director of E-Commerce and Marketing Lisa Bowes. "ABC Fine Wine & Spirits has an 87-year-old commitment to great service no matter how our guests want to shop with us, and an ABC app that could enhance the success of our e-commerce strategy further became a must," said ABC's Sr. The Bottlecapps platform includes the ability for retailers to send push notifications, schedule tastings and events, display deals, feature specific products, and offer a large list of drink recipes, all from an easy-to-use web portal. "This is a partnership that will allow every ABC guest to enjoy the experience both inside and outside of their stores."īy partnering with Bottlecapps, ABC will gain access to an entire portfolio of digital products aimed at helping them better connect to customers, create loyalty, and grow sales. "Bottlecapps is excited to be the mobile app partner for ABC and the entire ABC family of over 120 stores," said Corey Gerstner, the Chief Operations Officer of Bottlecapps. The ABC mobile experience will allow customers all across Florida quick access to features like monthly deals, delivery, curbside pickup, loyalty, drink recipes, a party planner, and more. ![]() ![]() Bottlecapps, a best-in-class SaaS (software as a service) company specific to the beer, wine and spirits industry, announced they have joined forces with ABC Fine Wine & Spirits - the largest wine and spirits retailer in Florida - to create an on-demand, mobile shopping app for guests. ![]()
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